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Wednesday, June 29, 2011

Commercializing The Nigerian Premier League Like The Spanish La Liga

Okay folks, so yeah we know corruption and administrative inefficiency is a bane in Nigeria football. However, I believe we can improve commercial revenue by doing just one thing right.

Here are the facts, in the 2010/11 Nigeria Premier League season there is NO Angry team from Lagos State, the biggest commercial market in Nigeria and the most populous state.

In Spain, the biggest/commercialized cities guess what Madrid and Barcelona , you know the most successful clubs Wink

In Mexico, the biggest/commercialized cities Mexico city and Guadalajara, most successful clubs Americas (Mexico City) & Guadalajara FC

If the NFF wants to make the NPL lucrative, self sustaining and attractive to sponsors then a club has to be "supported" in Lagos to become a continental champion. That will go a long way to change the league's fortune. The NPL needs a cash cow, like Barcelona and Real Madrid carries the Spanish league

Why Lagos?
Lagos has the population, meaning great talent pool from all works of life.

Lagos is the biggest commercial market in Nigeria, growing everyday

Stadium is already available.

Biggest companies are based in Lagos

Imagine if Enyimba were in Lagos, the fortunes would have being different, Great club but in a small market.

This is purely a marketing issue and has nothing to do with tribe or religion

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