New mothers looking for a bit of extra cash need to look no further than their own assets, as a London restaurant is now offering money for breast milk – to make ice-cream.
Covent Garden company, Icecreamists, has started serving 'Baby Gaga' to customers using milk donated from 15 women who responded to an online advertisement.
Pasteurised and churned together with Madagascan vanilla pods and lemon zest, the unorthodox dessert is served by a costumed Baby Gaga waitress and comes in a martini glass at £14 a dish.
Now the company is looking for more women to provide breast milk – and are giving £15 for every ten ounces that are extracted using breast pumps on site.
New mother Victoria Hiley, 35, provided the first 30 ounces of milk, and said the concept was a great "recession beater".
"What's the harm in using my assets for a bit of extra cash?" Mrs Hiley said.
"I teach women how to get started on breastfeeding their babies. There's very little support for women and every little helps."
Mrs Hiley said the ice-cream “melts in your mouth”, and added that if adults realised how tasty breast milk was it would encourage more mothers to breastfeed.
Matt O'Connor, 44, who runs Icecreamists, said he thought there had been a very positive response to the dish so far.
"No one's done anything interesting with ice cream in the last hundred years," he said.
"Some people will hear about it and go, 'yuck,' but actually it's pure, organic, free-range and totally natural."
To uphold health standards, lactating women undergo health checks the same as those run by hospitals to screen blood donors.
Another 13 women have reportedly volunteered to donate their breast milk.
Covent Garden company, Icecreamists, has started serving 'Baby Gaga' to customers using milk donated from 15 women who responded to an online advertisement.
Pasteurised and churned together with Madagascan vanilla pods and lemon zest, the unorthodox dessert is served by a costumed Baby Gaga waitress and comes in a martini glass at £14 a dish.
Now the company is looking for more women to provide breast milk – and are giving £15 for every ten ounces that are extracted using breast pumps on site.
New mother Victoria Hiley, 35, provided the first 30 ounces of milk, and said the concept was a great "recession beater".
"What's the harm in using my assets for a bit of extra cash?" Mrs Hiley said.
"I teach women how to get started on breastfeeding their babies. There's very little support for women and every little helps."
Mrs Hiley said the ice-cream “melts in your mouth”, and added that if adults realised how tasty breast milk was it would encourage more mothers to breastfeed.
Matt O'Connor, 44, who runs Icecreamists, said he thought there had been a very positive response to the dish so far.
"No one's done anything interesting with ice cream in the last hundred years," he said.
"Some people will hear about it and go, 'yuck,' but actually it's pure, organic, free-range and totally natural."
To uphold health standards, lactating women undergo health checks the same as those run by hospitals to screen blood donors.
Another 13 women have reportedly volunteered to donate their breast milk.
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